ESHE reflects culture and values ​​of Korean traditions and apply it to tourism fashion and performance street clothing. As a brand with unique contents that focusing on graphics combined with IT, we are about to redefine a certain value of fasion. It's not just pretty clothes and designs. We provide experience, share emotional connection, and show lively cultural contents, to the young generation. "Teeny Tiger" is a word that combines "Teeny," which means "teeny," which means "very small" and "Tiger," which means a small and cute tiger, and creates a fun and light-hearted fashion product that teenagers and 20s will like in the existing accessories-oriented tourism market. TeenyTiger wanted to transform the traditional image of a strong yet sacred tiger into a small and cute one, and pursue a fashion design that penetrates the past, present and future like a free and fierce tiger's movements. We would like to present fashion items for the young generation who want to capture the fresh synergy between tradition and modernity and show therir identity through fashion, including travelers. It aims for a content-oriented fashion brand and express Korea's unique traditional heritage with a cultural narrative by pultting it into sensuous fashion items. It is a brand that can be empathized and communicated by many across gender, country, race, and religion by newly evolving Korean tourism souvenirs and expanding them into sustainable brands. Moreover, we will consider the environment and try to be a leading brand of K-CULTURE.