Nike's Founding Struggle Revealed for the First Time
* There were no concrete plans, no fancy offices, no rosy prospects.
The autobiography of Phil Knight, SHOE DOG, who built Nike with $50 borrowed and reckless persistence.
* No. 1 on Amazon in the U.S. and U.K., [New York Times] Bestseller for 21 weeks in a row
* [Forbes] Self-made billionaire
No one knows Nike, a brand that has captured the hearts of people around the world with its 'Just Do It', a logo that symbolizes victory. But little is known about Nike's founding story, which started at just $50, and the hidden executive Phil Knight behind it.
“Shoe Dog”, a slang term for “shoe researcher,” is the process of Phil Knight, a 24-year-old young man who had nothing but reckless passion and persistence, to establish a business that imported Japanese sneakers and sold them as a global brand Nike. It is the first autobiography to deal with and the history of Nike. In this book, he describes how Nike, a latecomer in the sporting goods industry led by Adidas and Puma, became the number one in the industry, the process of its founding and innovation, as well as the 'shoe-crazy geek' that made Nike what it is today. 'Recalls the story with the field candidly and in detail.