Nike, the master of running shoes, "FILLA" by Heritage in 108, "MLB," which continues its big-ball chunky march, and "Discovery Expedition," "Gucci," "Burberry," "Valencia," and "Golden Goose.".
The global fashion market is now in the Ugly Shoes chaos. There is a domestic brand that has been mentioned in the recent turmoil. It is the "Aki Classic" developed by All We Makeies (CEO Nam Soo-an). "Aki Classic" Ghost is emerging as a new Ugly Shoes powerhouse by hosting the fourth reorder within two months of its launch and selling more than two satisfaction levels. Nam Soo-an, CEO of All We Makeees, said, "The competitiveness of 'Aki Classic' is the expertise in shoes, the steadily accumulated design know-how, and reasonable price." "The next three to five years will be an important time to determine the position of the 'Aki Classic' in the future," he predicted. ◇ Fiery Ugly Shoes Fever... The essence is functionality. CEO Nam Soo-an predicted that the Ugly Shoes craze will continue for up to five years. And I think the craze is a great opportunity for "Aki Classic." CEO Nam said, "Recently, young consumers are accepting what used to be popular as a new culture. Currently, the newtro trend is playing a big role in the fashion market. "The heyday of Ugly Shoes is just beginning because shoes have a long production period and are about a year slower than clothing." He then said, "As an Athletic look that can be worn comfortably in everyday life comes to mind, interest in the function of shoes is naturally increasing. We are confident that we have expertise in shoes and are always doing our best to make better products than last season, he added. In fact, CEO Nam has been in charge of the entire process of product planning, including outsole development and design, since its launch in 2007. He said, "Shoes are a market that is difficult to enter without know-how. It costs more than 30 million won to develop its own outsole, which is the backbone of shoes, and it takes six months to produce. In addition, it is a market that is difficult to survive in the long run without originality due to its high loyalty to global sports brands, he said. Ugly shoes "Ghost" and "RS500" series, which were released in 2019 at All We Makeies (CEO Nam Soo-an)'s total sports "Aki Classic," are enjoying sensational popularity. "Ghost" has already sold out its third released product and has proceeded with the fourth reorder. More than 20,000 pairs were sold at the same time as the launch this spring. In addition to "Ghost," "Shine" and "rs500" products released in line with the Ugly trend were also sold out. The collection's strength was the addition of casual, sophisticated details and functionality unique to "Aki Classic." Accordingly, the company plans to increase its volume by 300% during the autumn and winter season. It also plans to expand offline more aggressively. "Ghost" is a new IP (Injection Fillon) outsole and air tube outsole, as well as a high elastic insol, which has excellent buffering and ignition. It is sensuous with a color block design by applying a point scotch to the heel and upper body. It is a design with more than three x-layers that can only be found in expensive ugly shoes, but the price range is reasonable at around 70,000 won. There are six colors: white, black lime, white blue green, white pink, cream, and white gray. The "Ghost" model of "Aki Classic" is so popular that it ranks at the top of Naver's sneakers search keyword. |
The person in charge
sooan NamAddress
329 Yeongdong-daero, Gangnam-gu, Seoul (06188)Please enter the text on the left image to prevent automatic input.
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