HelloAssi is a company that makes tourist souvenirs and living containers using Hanbok as the motif of design.
It was established to promote our culture to the world by reviving the Korean traditional culture and applying it to real life. Hanbok is a perfect work of art by itself, and the choice of bold lines, three-dimensional designs, and the use of various objects in colorful colors will draw the attention of viewers. Also, I want to put scent in Hanbok. We hope to develop a variety of products that connect tradition and modernity, as well as diffusers, to become a new stimulus and representative Hallyu product for the Korean culture and tourism market. In the era of 20 million foreign tourists visiting Korea and 30 million foreign tourists visiting Korea, we will make every effort to become a representative tourist attraction in Korea. We want to make a product that is not just a consumable that is used and discarded, but a product that can last for a long time with fragrance and value.


Dreams cannot grow in a space where tradition and culture have disappeared.
[HelloAssi] is a company that tries to create a dream to find our cultural identity that has been disappearing and forgotten from some time. Add value to culture, add sensibility to life, and plan cultural products that generations can sympathize with and the world can share.

Hanbok itself is a perfect work of art in color or design. The lines vary depending on the material, and the choice of accessories and colors reveal the taste and worldview of the wearer. The unique style of HelloAssi, which is based on the traditional heritage of Hanbok, will be a national favorite that builds national pride beyond the beauty of the product itself, and will be a cultural product that promotes Korea to the world.

Starting with dramas and K-pop, the Korean Wave is now creating a new wave of 'new Hallyu' across Asia, not only in Europe and the Americas, but around the world. There is a lot of novelty, but the tradition that needs to be kept is drifting and losing its direction is lost its way. I'm trying to revive the traditional and accessible Hanbok culture, which is moving away from reality. Korean humor, freewheeling in life, and the beauty of Hanbok that shines women, the household goods and cosmetics containers. Planning perfumes, diffusers, etc. As a manufacturing company, we will grow into a representative souvenir company in Korea.

Faith and pride. It will be a company that can shine Korea for a long time without losing pride and self-esteem.
We will become a brand with conviction that pursues novelty but does not miss out on the tradition.