Foam combines the "Kstar" Star Gutz shopping and the "Kstarpiel" broadcasting agency business, and, despite a relatively short period of time, has made rapid progress and growth. Not only do young Korean and foreign consumers have easy access to Hallyu stars and products related to Korean dramas through K-Star. Star-related information such as star restaurants, shooting sites, and concert news are also available for global travelers visiting Korea. English, Chinese and Japanese versions will also be available in the second half of this year to help overseas consumers use the service. In addition, Kestapiel can participate in PPL advertising and production support using broadcast content from terrestrial and cable channels, which can have a relatively short-term effect on enhancing corporate brand image and promoting marketing. The synergy of global marketing can be achieved at the same time due to the active overseas distribution of Korean dramas.