About Perception
Since 2002, Perception has started in Korea, building great reputation with package designing and branding. As the business started to take off, Perception has become a creative consulting group that involves not only experience designs and brand development but also innovation design and design competence reinforcement. Now, Perception’s vision is to create changes in the world through The Design Perspective.
Vision
Perception’s “The Design Perspective” is a way to view the world through creativity and logic, as well as a passionate
expression to make the world a better place. 'Design of Everyday life', 'Re-crreation' and 'Problem solving through design' are specific directions to achieve this vision.
The Design Perspective
Perception’s “The Design Perspective” is a way to view the world through creativity and logic, as well as a passionate expression to make the world a better place through design way of solving problems.
Converge & Realize
Perception's "The Design Perspective" starts with a thought process of seeing the world in new perspective, and wanting to understand the
essence of things through Perception's own creativity. Its design team and planning team collaborate to complete tasks at hand, and the result
may take a form of pure styling, design work, consulting report, and many others. The fusion between logic and creativity is realized through
methodology and process, or even through team members' individual competency and teamwork. Perception accepts various points of view of
the world. And also, in the process of giving shape to essential insight, we try to discover our own perception and convey to people.
Realize & Diverge
Perception's "The Design Perspective" is intended to translate insights on essence of things into reality with all types of resources, and spread it
to the world. It also is intended to seek understanding and insights to the issue at hand not just from outside superficial point of view, but also
from users' psychological perspective. The concept drawn from these kinds of understanding can appear as design work, and even as experiences
that consumers can enjoy.In the process, economy, culture, environment and society are all taken into consideration, and Perception aims to
make difference in the world.
P - Way
P – Way is Perception’s way of behavior and value standard to reach the goals and visions, and it becomes the base that makes up
the organization culture and business method.
Be Confident
Without weights, a boat loses its balance and cannot sail forward.
‘Confidence’ is the mind's center-of-mass that gives birth to the attitude which maintains balance to overcome difficulties.
- Could you visualize hope when in despair?
- Are you lenient to others while strict to yourself?
- Do you find yourself enjoying an arduous journey to the success,while treasuring lessons learned from such experience?
Be Immersed
Sunlight can only create flame when focused at one point.
'Being immersed in' is the process of creating a notable impact by
absorbing oneself in one's duty.
- Was your service satisfactory to your clients?
- Did you pour your heart to your work piece?
- Did you contribute to make small changes in the society?
Be a solver
A problem cannot unveil itself without a proper approach.
'Solver' is who has the ability to redefine situations and core issuesand
designing methods to tackle those issues.
- For the designed solution method, are the appropriate amount of man-power and material resources secured?
- Is there any alternative solution which nullifies current limits or overturn the situation?
- Are you insightful to see the unseen?