Super Concept (Note) is a subsidiary of design professional Sam Partners and is a branding design management and productiondistribution professional company comprised of designers from various fields. The staffing team consists of the Deager team responsible for the brand design management of the client company and the retail team that produces and distributes advanced design products developed by the company itself. Based on these team configurations, we provide a variety of brand management services in various fields. At the same time, we develop excellent products with our design capabilities and introduce them to the market through our own brands. From material selection to final production, Straps are manufactured with expertise and special attention by skilled professionals. Made from paracord (the highly durable and heat/moisture-resistant material used to make parachutes), Straps are strong enough to secure personal items such as water bottles, umbrellas, cameras, and pouches, and they can easily be attached to any objects. All of us have objects that we feel attached to and value. Straps started as a brand that aimed to add something special to people’s most prized possessions — something that imbued these objects with uniquely personal dimensions, adding a distinguishing touch while eliminating your fear of dropping or losing your valued belonging. We wanted to create a product that could link you to others, connect the past with the present, and keep nostalgia near. We call this product “Straps” because it allows you to attach uniquely personal tokens to the objects you never want to forget. The brand concept of Straps is the “link” as a new value added to fashion accessories, and the token that ties the user with someone else, the past with the present, and the product with memories. Users can choose from three themes, 15 different designs to express individuality, and it can be applied to various products such as umbrellas, water bottles, and cameras.