MIMI WORLD CO., LTD. We started MIMI WORLD CO., LTD . as a small retail store for toys in July, 1973. After we produced the hit MIMI Doll, our leading product, we have continued to grow up with children in Korea for over the last 48 years. In the 21st century , we at MIMI WORLD CO., LTD . are continuing to expand our business fields from a company focusing on MIMI Dolls and Baby D dolls to include playhouses and educational toys that will allow us to become a more comprehensive company. We have made additional efforts to become a more complete corporation since the 2000s with the release and development of a variety of new characters for kids and toys for boys. As our company ushers in a new phase in our country’s toy manufacturing, we will balance our brand power and ability to lead strong marketing with our own ability for self development. We will do this as we endlessly strive to enter the world market as our country’s premier toy company. Our continuous growth is due to our customers and partners who truly love and support our company. We promise that we will be the company that listens to the needs of our customers and we will always be by their side. Good Toys, Happy Kids MIMI WORLD company's mission is to make good toys and happy kids. We think that our children's most important stepping stone for a healthy and good personality is a good toy. They learn to love and appreciate from toys, they learn achievement and consideration from games, and they leam sociability from playing with friends. Kids grow up with toys, and their parents are happy seeing their kids growing up with toys. MIMI WORLD is developing into a company that acts as a part of society for the foundation of a happy family. MIMI WORLD is a company that promotes fun development of a variety of children's imagination and sensibilities, develops safe toys, and happy families. This is the MIMI WORLD's motto. Address 30, Beolmal-ro, 102beon-gil, Dongan-gu, Anyang-si, Gyeonggi-do, Korea